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Newsletter March 2025 🌍
This month, many news such as the new IOC President Kirsty Coventry, sports marketing and new topics such as Ubuntu, Sports Money, Bad Buzz and Athlete’s Corner.
Newsletter February 2025 🌏
February 2025: Superbowl, Doncic trade and More
I analysed Marco Odermatt and his social media strategy so you can improve your brand image
To be the best you have to learn from the best. Marco Odermatt is the face of Swiss and international ski. This alpine skier does a lot of things right on the mountain: in giant slalom, super-G and downhill.
Newsletter January 2025 🌎
January 2025: Netflix Secures Women’s WC Rights, Hilde Dosogne Sets World Record & More
Reducing your surface area should be your top new year resolution
The Buffalo Bills secured the AFC East title for the fifth straight season with a 35-10 win over the San Francisco 49ers on Sunday night with this touchdown from Josh Allen.
I am considering leaving social medias -again
The Buffalo Bills secured the AFC East title for the fifth straight season with a 35-10 win over the San Francisco 49ers on Sunday night with this touchdown from Josh Allen.
Newsletter December 2024 🌍
The Buffalo Bills secured the AFC East title for the fifth straight season with a 35-10 win over the San Francisco 49ers on Sunday night with this touchdown from Josh Allen.
Newsletter November 2024 🌏
Month 2024: November 2024: Lindsey Vonn’s comeback, new stadium technology and More.
Newsletter October 2024 🌎
This month there are 3 new categories in the newsletter: the Playbook with a quote, Sport Docs with recent documentaries to watch, and finally Volunteering and Job opportunities.
Newsletter September 2024 🌍
This month we conclude the Paralympic Games with great stories and marketing campaigns. The athletes’ toolkit mentions the importance of role models and great environments.
On Ultra-Processed Content
Explore the parallels between ultra-processed foods and digital media, and learn how reducing your intake of ‘digital junk’ can lead to a healthier, more focused lifestyle—just as with improving your diet.
1,000 True Fans
Learn how connecting with a small group of dedicated fans can provide athletes with a practical path to financial stability and long-term support, without the need for a massive following.
The Decision Making Journal
The idea to create a Decision Making Journal came from my conversation with Léna Curtet. For every big decision in her life, Léna has a process, and we decided to condense it here to help you with your own decisions.
Newsletter August 2024 🌏
This month is of course focused on the Olympics in Paris, with great stories and communication strategies. Also, UNESCO released a great paper on tackling violence against women and girls in sport.
Newsletter July 2024 🌎
This month we found pretty good football campaigns from Adidas and Nike, as well as updates from the IOC and Meta to prepare for this summer.
Newsletter June 2024 🌍
This month we shared a successful luxury brand compaign, Schumarer family’s legal case against AI, Record-breaking gymnast Oksana Chusovitina’s as well as tool, challengers and events of the month of june.
Newsletter May 2024 🌏
This month we talk about record attendance in the PWHL, IOC’s AI strategy, the power of preparation and napping before competition as well as career transitions.
Newsletter April 2024 🌎
This month we talk the TikTok strategy for Paris 2024, International Womens month, Liberty Media aquiring MotoGP.