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A Simple Idea About Supporting Athletes Changed Everything for Me — And It’s Still Just Getting Started

I’ve always been around sport — as an athlete, as a sport manager, as someone curious about what happens behind the scenes.
But I started looking at it differently when I was working in communication at the Swiss Army’s elite sport school in Magglingen.

I was surrounded by world-class athletes, all focused, talented, and disciplined — but I kept seeing the same pattern:
They were great at training and competing, but totally unsupported when it came to communication, long-term planning, and career development.

I started asking questions, making notes, building resources. I launched a newsletter. Then a podcast. Then a structure.
I began helping athletes one by one — giving them tools, clarity, visibility. Not to go viral. But to build something solid.

I called it CHALLENGERS.

I didn’t raise money. I didn’t hire a team. I didn’t promise sponsorship deals.
I just listened, worked smart, and focused on building something athletes could actually use.

Now CHALLENGERS is becoming a full sport agency — one that combines long-term thinking, content support, and athlete-first strategy.
We work in blocks. We charge clearly. We focus on what moves the needle.
And we help athletes go from performance to purpose — without burning out or waiting for the right manager to show up.

I get messages from athletes saying, “I finally feel like someone understands me.”
That’s the impact I care about. That’s the kind of work I want to do for the next 20 years.

We’re just getting started.

The Simple Truth About Building a Successful Career in Sport

Over the last few years, I’ve seen what happens when athletes are left to figure everything out alone.
From managing media, sponsors, and studies to simply answering emails — it’s overwhelming, and it often leads to missed opportunities.

I’ve spent hundreds of hours listening, testing, building, and refining the kind of structure I wish every athlete had from day one.
Not a manager. Not a PR firm. Just a clear, calm system to help talented people move forward.

And after everything I’ve tried, here’s what I’ve learned:

There’s no magic formula to building a sustainable career as an athlete.
But there is a structure that works, and it looks like this:

• Get clear on your goals — not just results, but life outside of sport

• Build basic communication tools — one-pager, bio, media, content

• Set up recurring blocks of support — to track progress and adjust

That’s it.

Simple to write down. Harder to stick to.
But when it’s in place, everything gets easier:
You respond faster. You feel less lost. And you actually have time to breathe between competitions.

You don’t need more hustle. You need better systems.

And that’s exactly what we build at CHALLENGERS — together, in blocks, with clarity.