September 2024: End of Paralympic Games, full-LED glass floor and More
Welcome to Challengers Newsletter, a your monthly update on the world of sport.
Major News đ°
- The stories that led these Paralympians to the top of their game. (read)
- A365 Statement on the harassment, abuse and attacks targeted at athletes and their entourage members. (read)
- Kasia Niewiadoma wins Tour de France Femmes by four seconds in epic finale. (read)
- FC Bayern Basketball, has installed the world’s first permanent full-LED video glass floor. (watch)
- How Pickleball Took America by Storm. (read)
Sports Marketing đ„
- Nike is back with boldness for Paralympics ad campaign, Winning is Winning. (AV)
- ATP fun interviews about tennis players single-handed backhand. (watch)
- TikTok launches In-app hub for Olympics, it includes a medal table. (OR)
- YouTube sports viewing soars as streaming moves to big-screen TVs. (FT)
- Google Discover promoting AI overviews for Olympic Games in Paris. (SL)
- A short film about Dominc Lobalu x On. (watch)
- Guinness launches its biggest ad campaign for Premier League to celebrate football fans. (AK)
- Angel Reese stars in ad campaign for AI app that blocks negativity on women athletes. (CL)
- Hellmannâs and NFL star Will Levis collaborate on mayo-inspired fragrance. (TD)
- Jude Bellingham stars in latest campaign âFriends of Louis Vuittonâ. (DD)
- Arsenal and Adidas come together for Originals Kit campaign, narrated by Will Poulter. (TD)
- Naomi Osaka partners with Nike and Ambush to rule the tennis court in terms of fashion and tennis performance. (DS)
Athletesâ Toolkit đœ
- The game is only over when the clock stops. (watch) or this (watch)
- If you were contending to win gold at the olympics, would you share it or try to win?
- A small thought on content & screen addiction. (watch)
- Talent needs role models. (read)
- To be the best you need a great environment: Mondo Duplantis pole vaulting in his backyard. (watch)
- Le guide de l’alimentation saine de Yuka. (in french)
- Read our articles that help your sports career
Upcoming Events đ
- Sep 20-29 Laver Cup
- Sep 21-29 UCI 2024 Road World Championships and Para-cycling Road World Championships Zurich
- Sep 21 Triathlon Basel 2024
Thank you for reading and see you next month. -Nicola
P.S. Imagine is played during the beach volleyball final after the shot
Pic: Hua Jin CHN celebrates after crossing the finish line to win the gold medal in the Para Athletics Menâs 1500m. OIS/Lillie Yazdi.