Newsletter July 2024 🌎
Welcome to Challengers, a monthly newsletter packed with timeless sports content to inform and inspire your sports career. This month we found pretty good football campaigns from Adidas and Nike, as well as updates from the IOC and Meta to prepare for this summer.
Major News đź“°
- NBA Nears $76 Billion TV Deal, a Defining Moment for Media and Sports. (read)
- Simone Biles headlines women’s U.S. gymnastics Olympic team. (read)
- Cool “Day in a Life” video of Charles Leclerc winning Monaco 2024. (watch)
- IMD interviewed Pierluigi Collina for making decisions under real pressure. (watch)
Sports Marketing 🔥
- IOC launches a new campaign to promote the Olympic Games (watch) and their Marketing Media Guide (read).
- Gatorade’s iconic campaign “Is it in you?” revived, starring Caitlin Clark and voiceover from Michael Jordan. (watch)
- Adidas’s star studded campaign “under pressure” (watch) and “Hey Jude” video (watch)…
- …while Nike Football releases “Awaken Your Madness”. (watch)
- Funny coincidence turned into a massive marketing success Uber Eats x Kylian Mbappé. (watch)
- Meta apps protecting athletes and fans during major sporting events this summer. (read)
Athletes’ Toolkit 🎽
- The French rugby7 team has dance classes to practice coordination. (watch)
- The Pyramid of Success by John Wooden. (read)
- The difference between winning and succeeding by John Wooden (watch)
- Commencement Address by Roger Federer at Dartmouth. (watch)
- The loneliness of the low-ranking tennis player by the Guardian. (read)
- Read our articles that help your sports career
Upcoming Events 🏆
- 1-14.07 Wimbledon
- 2.07 World Sports Journalists Day
- 3-7.07 Swatch Beach Pro Gstaad 🇨đź‡
- 18-21.07 Eiger Ultra Trail by UTMB
- 21.07 Women’s World Darts Matchplay
- 26.07 – 11.08 Paris Summer Olympics
- 27.07 International Cliff Championships
- 28.07 Word Football Day
Challengers World 🌍
- Alexis Valenza started the countdown until UEFA Women’s Euro 2025 in Switzerland. (read)
- CĂ©line Beaurain-Casemi wrote a great article on cultivating resilience and emotional intelligance. (read)
- Irene Carbone shared her tips on a career shift in the world of sports. (read)
- Juan Lopez Salaberry launched his sport podcast & newsletter, find a nice extract here. (read)
- Quentin Gallea shared his thoughts on causal interference in sports. (read)
- Steve Smith Started a new position as head of growth for Fave, a platform for superfans. (visit)
- As you noticed I have not published my interview with Zoé Classens yet, I am taking some time off during the holiday and will publish it next month!
- Listen to our interviews with inspiring sport individuals
Thank you for reading and see you next month. -Nicola