APRIL 2024, TikTok strategy for the summer games, Assess your work-life balance & More

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Welcome on Challengers, a monthly newsletter full of inspiring stories and practical insights for your sports career.

Podcast 🎙️

I’ve been focused on my studies at AISTS over the last 2 months, which has kept me from producing an episode. I’m looking forward to sharing a new interview with you on May 1st. Stay tuned, and thank you for your support!

Industry Trends 🔥

TikTok shared how to plan your media strategy for the 2024 Summer Games. (PDF)
Nike under fire for turning the England flag purple ahead of Euro 24. (SEJ)
Xbox and McCann recruit real-life ‘Football Manager’ for Bromley FC. (LB)
The Olympics IG account shared fan stories for #internationalwomensmonth. (IG)
Threads launches live scores feed for NBA. (TH)
Liberty Media announces the acquisition of MotoGP. (WEB)

Tools for Athletes 🏹

Turning Pro: The Difference Between Amateurs and Professionals. (FS)
MMA fighter Georges St Pierre reveals his secret to beat opponents. (YT)
Lebron James & JJ Redick started a podcast dissecting basketball. (YT)
A tool to assess your work life balance by Céline Beaurain. (LI)

Monthly Challengers 🎽

Audrey Bartolomei produced a cool video for her upcoming coaching program. (YT)
Dominique shared his final day of the Mongol 100 with Catherine Canales. (LI)
Erin, Kelsey, Jessica, Yui & I have opened the tickets for our Changing the Narrative event (Support Us📌)
Fiona Curty joins the Europen Professional Club Rugby (LI)
Hardy Guhe has obtained a SFL Game Analyst certification from the Swiss Football Association. (LI)
Jasmina Djordjevic published an article about sustainability and education. (WEB)
Lakshman Rohith Maradapa presented the career of Joshna Chinappa on Linkedin (LI)
Nina Libal reached 1’000 followers on IG for her project supporting women’s health. (IG)
Sébastien Colomb, working at Norquain, shared the partnership with the watch company and the NHLPA. (LI)
Trésor Nkongo has a new role of Office Management and Student Affairs Coordinator at AISTS. (LI)

April’s Events 💡

5 April: Walk to Work Day
6 April: International Day of Sports for Development and Peace / Opening of the First Modern Olympic Games in 1896
7 April: World Health Day
8-14 April: Gold Masters, Georgia USA
10 April: Start of World Snooker Championship, Sheffield England
28 April: The London Marathon
29 April: International Dance Day

Thank you for reading,

—Nicola

PS. Hope you had a happy Easter break 🐣